Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Created using handcrafted methods
Made out of responsible materials
Uses portion of proceeds to give back to the community
Purpose
Rooted in the essence of craftsmanship, this initiative takes its name from the Sanskrit word meaning "one who stitches," reflecting a deep appreciation for the artisans behind every creation. At its core lies a commitment to ethical fashion—designing timeless, versatile clothing handcrafted from breathable cotton fabrics. Each piece is thoughtfully produced with sustainability in mind, ensuring minimal environmental impact while honoring traditional techniques. Beyond fashion, the mission is to uplift artisan communities, creating opportunities for sustainable livelihoods and fostering a connection between makers and wearers. By making handcrafted clothing more accessible and stylish, the brand seeks to celebrate heritage while embracing modern sensibilities. Every purchase is more than just an addition to a wardrobe—it is a step toward preserving craftsmanship, supporting ethical practices, and spreading joy among artisans and consumers alike.
People
Led by women and driven by a passion for craftsmanship, this initiative collaborates with skilled artisans from Jaipur to bring handcrafted clothing to life. From traditional printing techniques and natural dyeing to fabric weaving, hand-cutting, stitching, and intricate detailing, every step is a testament to artistry and dedication. Strong relationships with artisans have been built over the years, fostering trust and mutual respect. By sourcing materials directly from manufacturers and ensuring fair wages, the brand prioritizes ethical production and artisan well-being. This commitment not only preserves India’s rich textile heritage but also empowers the makers behind each creation. Through thoughtfully crafted garments, the brand weaves together tradition, sustainability, and modern design, offering pieces that honor both craftsmanship and conscious fashion.
Planet
With a commitment to making 100% cotton clothing both fashionable and timeless, this slow-fashion brand embraces a zero-waste production approach. Every piece is made to order, ensuring minimal waste while promoting sustainability. The designs are thoughtfully curated to transcend fleeting trends, focusing instead on craftsmanship and longevity. By empowering artisans through completely handcrafted clothing, the brand upholds responsible production and ethical practices at its core. Each garment reflects the skill and dedication of its makers, blending traditional techniques with contemporary aesthetics. Prioritizing quality over mass production, the brand champions a mindful approach to fashion—one that values sustainability, artistry, and durability.
